The Posy Academy

Work less. Earn more.
Live more.

The AI-powered system that helps creators land brand retainers and automate their entire business — built by a real creator, not a tech bro.

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Your own AI team. $0 payroll. Built by one creator with zero coding experience.

Be honest

Is this you right now?



You're spending 20+ hours a week on admin instead of creating

You're missing brand emails and retainer opportunities because your inbox is a disaster

You have no idea what you actually keep after taxes and expenses

Your Lark notifications are pure chaos and you're missing the important ones

You know AI could help but every tutorial feels like it's made for developers

See the difference

Your business, before and after

Most creators are either paying thousands for help or drowning trying to do everything alone. Here's what changes.

You (the creator)
doing everything, paying for some, dropping the rest
💰
Bookkeeper
$300-500/mo
  • Track income
  • Log expenses
  • Tax estimates
📧
Email VA
$500-1,500/mo
  • Brand deal emails
  • Draft replies
  • Follow up
📱
Social Manager
$1,000-3,000/mo
  • Post scheduling
  • Caption writing
  • Engagement
💼
General VA
$500-2,000/mo
  • Calendar
  • Admin tasks
  • Research
🤖
Claude Max Plan
$200/mo
  • You think you need this
  • Your AI employees don't use it
  • $2,400/yr for nothing
$2,500-9,200/mo and things still slip
Still falling through the cracks

Forgot to meal prep. Double-booked yourself. Missed a brand deal reply. Couldn't find that receipt. Posted the wrong caption. Taxes are a mess. You're exhausted and you're still behind.

You (the creator)
living your life while your AI team handles the rest
📩
Email AI Employee
included
  • Monitors Gmail 24/7
  • Flags brand deals
  • Drafts replies for you
  • Tracks deal pipeline
💵
Money AI Employee
included
  • Tracks all income
  • Logs expenses + receipts
  • Monthly tax estimates
  • Photo receipt scanning
💬
Lark AI Employee
included
  • Watches TikTok groups
  • Catches commission boosts
  • Alerts you to samples
  • Never misses a post
🔧
Build Your Own
included
  • Custom AI employees
  • Use provided templates
  • Any business task
  • Limitless possibilities
~$30-50/mo total for all of them
What your day looks like now

You wake up. Check Telegram. Your Email AI Employee flagged two brand deals and drafted replies. Your Money AI Employee logged yesterday's sales. Your Lark AI Employee caught a 30% commission boost you would've missed. You approve what looks good, ignore the rest, and go live your life. They keep working while your phone is off.

See it in action

This is what it actually looks like

Real conversations with real AI employees. They message you on Telegram — you respond when you feel like it.

📩
Email AI Employee
online
New brand email
ColourPop wants 3 dedicated videos at $400 each for their summer launch. Deadline June 15. Want me to draft a reply? 8:14 AM
yes but counter at $500 9:02 AM
Here's your revised draft countering at $500:

"Hi Sarah, thank you so much for thinking of me for the summer launch! I'd love to be part of it. My current rate for dedicated videos is $500 each. For 3 videos I can offer a bundle rate of $1,400. Let me know if that works and I'll get the dates locked in!"

Would you like me to send this? 9:02 AM
send it 9:03 AM
Sent. I'll let you know when she replies. 9:03 AM
Email AI Employee
💵
Money AI Employee
online
[screenshot of TikTok Shop withdrawals] 10:30 AM
Got it. Logged:
• TikTok Shop: $847.23
• Period: May 1-15

Your May total so far: $2,341
Tax set-aside (30%): $702 10:30 AM
also got an amazon deposit yesterday 10:31 AM
Send me a screenshot and I'll log it. 10:31 AM
[screenshot of Amazon Associates dashboard] 10:32 AM
Logged. Amazon Associates: $213.40
Updated May total: $2,554
Tax set-aside: $766 10:32 AM
Money AI Employee
💬
Lark AI Employee
online
Commission boost alert
e.l.f. Cosmetics just posted 25% commission on all lip products through Friday. Your top seller (Lip Exfoliator) is included. 7:45 AM
Sample available
You're eligible for a free sample of the new BioBloom Serum Set (retail $89). Apply by tonight. Here's the link to claim it. 11:20 AM
oh nice, thanks for catching that 12:15 PM
Also heads up — your Glow Recipe retainer content is due Thursday. Want me to add a filming reminder for tomorrow? 12:16 PM
yes please 12:20 PM
Done. You'll get a reminder tomorrow at 9am. 12:20 PM
Lark AI Employee
🌱
Build Your Own
online
Good morning!
Here's your day:

• Soccer practice at 4 (bring snacks — it's your turn)
• Thaw the chicken for tonight
• Brand content due Friday — film tomorrow?
• Grocery pickup is ready at Target 7:00 AM
what should I make for dinner 7:02 AM
You've got chicken thawing. Based on what's in your pantry list:

1. Chicken tacos (kids loved these last week)
2. Chicken quesadillas
3. Chicken wild rice hot dish

Want me to add anything to your grocery list? 7:02 AM
tacos. add tortillas and sour cream 7:03 AM
Added to your Target list. Have a good day! 7:03 AM
You Build This One

Two paths, one goal

Pick the level that fits your life

Both paths give you real skills. Starter teaches you to use AI like a power tool. Pro gives you AI employees that run your business while you sleep.

Starter

Starter

"Earn more."

Your complete AI system. Set up Claude, learn to talk to AI so it actually helps, land brand deals, track your money, and organize your life. All free.

FREE
just sign up with your email
Modules
Module 1

AI Foundations

What AI actually is, which tools to use, how to talk to AI, and how to think about it as a business tool.

Module 2

Your AI Communication System

See what we're building together, set up your Claude projects, and get AI that knows your business from day one.

Module 3

Brand Deals & Your AI Email Assistant

5 pitch types: inbound, warm outreach, cold outreach, counter offers, and follow-ups. Plus rate negotiation templates and brand deal management.

Module 4

Money Tracker

Track income from every source (TikTok Shop, Amazon, brand deals, video pay). Categorize expenses, catch deductions, and export a clean tax file for your CPA.

Module 5

AI for Life

Meal planning, shopping lists, scheduling, family logistics, and AI safety and privacy so you stay protected.

Includes
  • 200+ prompt library
  • Templates and checklists
  • Built-in Q&A support
  • Lifetime updates
Get Started Free

Note: Starter uses Claude's web app, which requires a Claude Pro subscription ($20/mo). As you get more fluent with AI, you'll likely want to use it more — and Claude's higher plans run $100-200/mo. Pro runs on API credits ($5-30/mo) instead, with no Claude subscription needed at all. So if you see yourself using AI a lot, Pro actually costs less to run long-term.

Most Popular
Pro

Pro

"Earn more AND work less."

Full business automation. Everything in Starter plus an AI employee system deployed for you. Manage it all from your phone.

$997
or $197/mo x 6
Everything in Starter, plus
Module 6

The AI Employee System

Understand how AI employees actually work — not chatbots, but systems that run tasks, make decisions, and report back to you.

Module 7

Setup & Install

Use the Posy Setup Wizard to get your AI employee system running. Step by step, no coding experience needed.

Module 8

Your Money AI Employee

Deploy the pre-built finance AI employee. Track commissions, expenses, and deductions automatically across all platforms.

Module 9

Your Email AI Employee

Connect Gmail to your AI employee and let it handle your brand inbox — surfacing offers, drafting replies, and tracking deals.

Module 10

Your Lark AI Employee

Monitor your TikTok Shop Lark groups automatically. Catch commission boosts, sample requests, and brand briefs.

Module 11

Build Your Own

Create custom AI employees for anything — analytics, scheduling, meal planning, whatever your business needs.

Bonus

Power User Playbook

Screenshot workflows, training your AI employees to be experts, stacking employees, and pushing the limits.

Pro extras
  • Posy Setup Wizard
  • 3 pre-made AI employees (Money, Email, Lark)
  • AI employee templates for custom builds
  • Cloud hosting walkthrough
  • Posy Shop HQ dashboard (see income, expenses, brand emails, and deal status in one place)
  • Direct support for setup questions
Get My AI Team

"I spend 5 minutes a week managing my AI. It makes me an extra $5,000 a month."

This is what the Pro tier builds for you.

What happens next

Your first week inside

You're not going to wait weeks to see results. Here's what your first 7 days actually look like.

Day 1
Set up Claude and meet your first AI project
You'll have Claude open, your first Project created, and AI that already knows your business. Takes about 20 minutes. You'll wonder why you didn't do this sooner.
Day 2-3
Master the prompts that actually work
Learn the difference between "meh" AI responses and ones that blow your mind. Get access to the 200+ prompt library and start using them immediately.
Day 4-5
Your AI email assistant is reading your inbox
Brand deal emails getting flagged, replies drafted, follow-ups tracked. You open Claude, say "check my emails," and it does everything. Five minutes.
Day 6-7
Your money finally makes sense
Tell your AI what came in and what went out — it handles the math, the categories, and your tax estimates. End of month? It walks you through reconciling every income source. End of year? Export everything your tax preparer needs.
Week 2+
You start getting your life back
Meal planning, content calendars, scheduling — AI handles the stuff that used to eat your evenings. You're making more money and spending less time. This is the part where it clicks.

That's just Starter. Pro students? By the end of week 2, they have AI employees running 24/7 — handling things while they sleep.

Free resources

Try before you buy

Not sure if this is for you? Start here. Zero cost, zero commitment.

✍

AI Readiness Scorecard

2-minute quiz: find out how AI-ready your business is and get a personalized action plan.

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►

Free Masterclass

How I built 9 AI employees that run my business for $30 a month. Watch it free.

Coming Soon

More free tools and templates available on your quiz results page.

Side by side

What's included in each tier



FeatureStarterPro
Video lessonsModules 1–5All 11 modules + Bonus
Prompt library✓✓
Email and pitch templates✓✓
Built-in Q&A support✓✓
Lifetime updates✓✓
AI Safety and Privacy lesson✓✓
Posy Setup Wizard—✓
3 pre-made AI employees (Money, Email, Lark)—✓
Cloud hosting (24/7 AI employees)—✓
Build-your-own AI employee training—✓
Integrations (Gmail, Lark, Google Drive, Calendar)—✓
Brooke Hockett

Meet your teacher

Hi, I'm Brooke.

6-figure creator. Mom of four. ADHD brain that won't quit. No team, no agency, no viral moment. Just AI tools and systems I built myself.

I'm not a tech person. I'm a real mom who figured this out because I had to. I couldn't afford to hire a team, so I built one with AI. Nine AI employees that cost me about $30 a month total. And it actually works.

Now I'm teaching everything I know — the exact tools, the exact workflows, the exact systems — because I wish someone had shown me this two years ago.

AI isn't meant to remove the human from the work. It's meant to put the human back into life.

The real math

What this replaces

Most creators are either paying thousands for help they can't afford, or drowning trying to do it all alone. Here's what this system does instead.

Virtual assistant $500-2,000/mo
Bookkeeper $300-500/mo
Email manager $500-1,500/mo
Social media manager $1,000-3,000/mo
What most creators spend
$2,300-7,000/mo
Your AI employee system
~$30-50/mo
total operating cost
No subscriptions. No contracts. No drama. Just AI that works for you 24/7.

That's not a typo. The entire system — email monitoring, expense tracking, deal alerts, commission tracking — runs on less than the cost of one coffee a day. You don't even need a paid Claude subscription. Your AI employees run on API credits, which is a completely different (and way cheaper) thing.

Pricing

Choose your path

Both tiers include lifetime access and all future updates. Pick the one that fits where you are right now.

Starter

"Earn more."
FREE
email signup only
  • Set up Claude as your AI system
  • Learn to talk to AI so it actually helps
  • Brand deal emails & rate negotiation (5 pitch types)
  • Money tracking: income, expenses, tax export
  • Life organization: meals, lists, scheduling
  • AI safety and privacy
  • 200+ prompt library
  • Templates and checklists
  • Lifetime updates
Get Started Free
Most Popular

Pro

"Earn more AND work less."
$997
one-time, or $197/mo x 6
  • Everything in Starter
  • Modules 6-11 + Bonus (full AI employee system)
  • Posy Setup Wizard (no coding)
  • 3 pre-made AI employees: Money, Email, Lark
  • AI employee templates for custom builds
  • Cloud hosting walkthrough
  • Gmail and Lark integrations
Get My AI Team
🔒
No-fluff guarantee

If you go through the material and it doesn't help your business, reach out within 14 days for a full refund. No hoops, no guilt trips.

Questions?

Frequently asked



Do I need any tech skills?
Not at all. If you can use TikTok and send a text, you can do this. Starter is all about learning to use AI through conversation — no coding, no terminal, nothing technical. Pro uses the Posy Setup Wizard, which walks you through everything step by step.
What's the difference between Starter and Pro?
Starter teaches you to use AI as a tool — better prompts, smarter workflows, more time back. Pro goes further and sets up AI employees that actually run parts of your business for you, 24/7. Think of Starter as learning to fish. Pro is hiring a fleet of fishing boats.
What are AI employees?
AI employees are automated systems that handle real tasks in your business — monitoring your brand inbox, tracking your income and expenses, catching important Lark notifications. They run 24/7 on a cloud server and message you on Telegram when something needs your attention. They're not chatbots. They actually do the work.
How much does it cost to run the AI after the course?
About $15-30 per month total. That covers the cloud server ($6-12/mo), AI usage through the Anthropic API ($5-20/mo), and Telegram is free. Less than a streaming subscription for an employee that never sleeps.
Is this only for TikTok Shop creators?
No. The AI skills and automation systems work for any content creator — Instagram, YouTube, Amazon affiliates, brand ambassadors, anyone making content and money online. The Lark AI Employee is TikTok-Shop-specific, but everything else applies across platforms.
What if I want to upgrade from Starter to Pro later?
You can upgrade anytime and only pay the difference. Your progress carries over — you just unlock the Pro modules and get access to the setup wizard and 3 pre-made AI employees.

Start your free Starter account

Get instant access to the Starter course — no credit card, no catch. Founder pricing on Pro won't last.

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